Today’s blog is all about:
- Getting clarity on the problem you are solving
- Establishing clear messaging that resonates with your customers
- How this will help you market your business effectively
Sales and marketing has evolved from the old days of “features and benefits” pitches to customers to instead now primarily focusing on what problem does a business solve for their customers.
This shift is to make your business more relatable to the customer. Instead of the customer being bogged down with benefits, pro’s and con’s, they just want to know if your business is going to SOLVE THEIR PROBLEM.
To have a successful business, we need to be able to answer these questions:
“What problem does this solve for the customer?”
“Why do they need it?”
“Why does the customer want it?”
“Who is the customer that needs this solution?
And then once these are answered: “What does our business product do better or different than our competitors to solve the customer’s problem?
Customers want more than a product/service these days, they want an incredible experience.
They want to know that your business can solve their problem.
Through our marketing efforts, we can communicate how our business will do this. The customer simply wants to know “What’s in it for me?”.
This can be done through blogs, website, videos, wording in your paid ads.
All of your marketing should be based around:
UNDERSTANDING YOUR CUSTOMER
SOLVING YOUR CUSTOMER’S PROBLEM
When you can do these two things well, you are easily able to connect with your customers. Ensuring your marketing is effective, you can easily convert new leads into customers.
To get clarity on what problem your business solves and your messaging, download our FREE Worksheet and DO THE WORK!
Let’s GROW your business.