First up, let me explain SERP. Search Engine Results Page. This is the page that shows up when you conduct a search in Google.
Our goal is to help you get to page 1 of Google. Today’s blog we are going to focus on a few steps YOU can take to make this happen.
First up you need a list of your keywords. If you haven’t done it yet, check out this blog.
Now your goal is to ensure you come up for your chosen keywords.
FIRST STEP – Optimise your web pages for your top 3-5 keywords. This can be done through your web developer, or if you have a WordPress website and you’re pretty confident with your site, there is a great plugin you can install to help you.
Yoast – Is a highly recommended WordPress plug in that enables you to optimise each web page for your chosen keyword. It will give you prompts on what needs to happen to get the GREEN light!
Need a hand download our SEO Implementation Guide.
SECOND STEP – Ensure your site loads quickly. Having a fast loading site is a major factor in your Google ranking. Ensuring images are optimised will assist and it’s REALLY important to ensure your website is optimised for mobile (60% of searches take place on a mobile).
You can visit Google PageSpeed Insights to see your current site speed.
THIRD STEP – Aim to increase backlinks to your site. There are many ways to achieve backlinks and here are a few ways to get started. Partner with similar businesses and share links. Listings with Local Directories and creating blogs which can be shared on other sites.
Other tips to improve your SERP ranking:
- Ensure your site has a SSL certificate.
- Produce REGULAR content on your website. This can be done through your blog.
- Optimise blogs for long tail keywords.
- Monitor your ranking. Establish where you rank now and consistently monitor how your rankings are improving.
- Analyze Google Analytics to track where your traffic is coming from and which keywords are effective.
There is a lot more you can do to improve your Search Engine Results, right now we are focusing on the basics that you can implement asap to start seeing results.
Let’s GROW your business.