Should I be on Instagram?
I get asked this question a lot! Many businesses think they have to be on every Social Media platform to get results. They start their business and immediatley set up Facebook, Instagram, YouTube and Twitter.
Knowing what Social Media platforms are right for your business is actually pretty easy.
I’m going to share with you some simple tips on how to know what’s right for you.
First Step – KNOW YOUR CUSTOMER. Yep, back to that one again. One of the essential parts of making the most out of your marketing is firstly knowing your ideal customer inside and out. The more you know about your customer, the easier it is to identify where YOUR BUSINESS NEEDS TO BE SEEN!
Next – Know where your customers are looking. For example, if your ideal customer is mid 50’s then it’s pretty unlikely they are going to be on TikTok and it might not be worth spending time on Instagram.
Once you’ve identified the right platforms for your business, DO IT WELL. Only add more platforms when you have the time or money to invest in maintaining them.
If you want to know how often to post and what to post. Do a social media audit of your competitors. Have a look at:
What platforms are they on?
How many followers do they have?
How often do they post?
What gets the most engagement and most importantly, FOCUS ON ADDING VALUE. Give, give, give!
When I started my first online business back in 2008, as each new Social Media platform came out, I felt the need to be on all of them.
Who else has a Twitter account they don’t use?
Here are some insights into some of the major social media platforms being used and their demographics. This will help you identify what is right for your business.
Currently, Facebook And YouTube are Australia’s most popular Social Media platforms across several age groups.
Here is an overview of all the platforms and their usage:
Social Media Statistics Australia – December 2020 https://www.socialmedianews.com.au/social-media-statistics-australia-december-2020/
1. Facebook – 16,500,000 Monthly Active Australian Users (steady)
2. YouTube – 16,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. WhatsApp – 8,000,000 Active Australian Users
5. LinkedIn – 6,500,000 Monthly Active Australian Users approx
6. Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)
7. WordPress.com – 6,100,000
8. Twitter – 5,800,000 Monthly Active Australian Users approx
9. Tinder – 4,000,000 Australian users (my estimation)
10. Tumblr – 3,700,000
11. WeChat – 2,900,000 Monthly Active Australian Users approx – (my estimation)
12. TripAdvisor – 2,800,000
13. Yelp – 1,500,000
14. Blogspot- 1,200,000
15. TikTok – 1,100,000
16. Hinge – 1,000,000
17. Flickr – 450,000
18. Pinterest – 290,000
19. Reddit – 110,000
20. MySpace – 70,000
21. RenRen – 70,000 Monthly Active Australian Users approx – (my estimation)
22. StumbleUpon – 39,000
23. Weibo – 35,000 Monthly Active Australian Users approx – (my estimation)
24. Foursquare/Swarm – 10,000
25. Digg – 10,000
26. Periscope – 9,000
27. Delicious – 7,000
Thanks to Sproutsocial for their infographics – https://sproutsocial.com/insights/new-social-media-demographics/#
Remember, the FIRST STEP IS TO KNOW YOUR CUSTOMER!!! If you don’t know who your ideal customer is, it’s hard to choose a platform that won’t be a waste of your time and money.
To answer your question. Should you be on Instagram?
If you’re ideal customer is on there, that’s where you should be too!
Need help working out the EXACT steps for your business, book in for a chat