SEO Cairns - Cairns SEO and Digital Marketing Agency

Search engine optimisation

SEO Cairns

Cairns’ Leading SEO Agency. Work with a local Cairns agency that truly understands small business

Want to Drive More Traffic To Your Business?

That’s exactly what an effective SEO campaign can do for your small business. Digital Marketing Hub in Cairns will ensure your business is SEEN on page 1 of Google by using highly effective and affordable Search Engine Optimisation strategies.

Google Search Engine Ranking Page

SEO Can Be Overwhelming. Here’s How We Can Help.

Indepth Competitor Analysis

Researching competitor content, keywords, backlinks and more for a strong SEO strategy

On-Page Optimisation

SEO activities undertaken within the website to improve its Google search ranking position

Analytics Reporting

Improving organic traffic to website by critically analysing SEO analytics data

SEO Coaching

Intensive 1-on-1 Business Coaching in all aspects of digital marketing for small businesses

Detailed Keyword Research

Dive deeper to understand your customers’ search habits to improve your SEO campaign

Off-Page Optimisation

SEO activities undertaken offsite to improve Google Search Engine Results Pages, such as backlinks

Website Optimisation for SEO

Improving contextual design of websites to create a clear flow of data for search engine crawlers

Access to The Hub

The HUB – Digital Marketing resources for small businesses PLUS access to our short courses

SEO Cairns Price Guide

SEO Cairns Step By Step Process

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FIRST STEP - Client Meeting

We’ll meet with you, either in person if in Cairns or via telephone/vid conference to discuss your goals, timeframe, budget, critical and technical requirements and who your main competitors are.

Common Questions

Do we need to have a meeting prior to quoting on my site?

No, however we will need to have some form of introduction, either face to face, phone, video call or email. Both parties will want to know if they’re a suitable match to work together.

How do I give you the information for the SEO Camapign Brief?

After an initial conversation or email, we’ll email you the form. Just fill in as much information as you can to get started. Once we have this we can quote on your SEO project.

Our Business isn’t based in Cairns, can you still quote on our website?

Of course, we have clients Australia wide, everything we need can be done by phone/email/video call.

 

SECOND STEP - Analysis and Proposal

We’ll review all the information from our meeting and conduct an indepth analysis of your needs. We’ll provide you with a comprehensive proposal, including our pricing and a breakdown of all tasks.

Common Questions

What SEO analysis do you do? We’ll look for relevant keywords based on your competitors key pages and run premium SEO software to analyse the content on your competitors’ sites. We’ll also check what systems you currently have in place such as Google Search Console, Google Analytics and Google My Business. From there, we’ll run a site speed check on the current load speed of your website.

What if I want to change the SEO Proposal? It’s common to make a few changes to an initial proposal. We’ll make the required changes and resubmit your proposal for approval.

 

THIRD STEP - The Fun Begins

We’ll map out your keywords and dig deep to find where and why your competitors are ranking high. We’ll also provide you with our keyword research and proposed strategy to ensure your expectations are being met. In fact, we’ll keep you up to date every step of the way. 

Our next function will be to analyse the technical components of your site and map out our own schedule of works. Basically, we’ll be looking at on-page (the stuff you see on your site) and off-page (behind the scenes techie stuff) modifications required for your site.

Common Questions

What is keyword research? Keyword Research for SEO helps to determine which words or phrases should be used to optimise a website to improve their organic Search Engine Results Page (SERP). Here’s some more great information about the importance of keywords and key phrases for SEO.

 

FOURTH STEP - Optimise your Website

We’ll begin optimising your website for requried areas such as content creation and flow, meta data optimisation, image sizing and alt text, site speed testing and link checking.

We’ll also inspect/or implement Google Analytics, Google Search Console and Facebook Pixel

Common Questions

How important are SEO Meta Tags? Meta Tags such as Title Tags and Meta Description Attributes are very important to your website SEO.

  • Title Tag –  This is basically the title of your page that will show up on a Google Search.
  • Meta Desctiption Attribute – This is the content that is found under the Title Tag on a Google Search.

Both the Title and the Description should be optimised with relevant keywords or phrases to improve the SERP (Search Engine Results Page). Read our blog on ways to increase your SERP Ranking.

Why is site speed important for SEO? The speed at which your page loads is an important ranking factor with Google. Your potential customers will quickly tire from slow loading pages. A page load speed of more than 3 seconds will result in your viewers leaving your site in favour of faster loading competitors. People want results and they want them now, why would they wait if the average page load time is 1 second? Crazy I know, but you really do want a site that’s competetive in speed if you want to attract new customers. You’ll find loads more information in our Beginners Tips for Site Speed blog.

 

FINAL STEP - Backlinks, Blogs and Directories

Quality backlinks are an important part of any good SEO campaign. We implement quality backlinks from high value sites manually, we don’t outsource our work or use dodgy automated processes.

If ongoing support is part of your plan, we’ll continue to provide you with optimised blogs on your site, Facebook and Google My Business platforms. Once again, we don’t outsource our posts or use automated software to ensure your blog posts are tailored to your business.

We’ll also get you listed on local directories via manual submissions.

Common Questions

What are Backlinks in SEO? Backlinks, also known as external links or inbound links, are links that point from a page on one site to a page on another site. They are, essentially, third party links and if they have a high domain authority and are relevant, will add trust to your site.

Why should I use local listings to improve my SEO? Local listings are actually quite good for improving your local search results. Firstly, a link with a local directory adds a backlink to your site. Secondly, as an additional local services search platform, it can help customers reach you who may not have located you through your own site.

 

Success Stories

I have loved working with Digital Marketing Hub. Having someone who has the skills I don't has taken all the guesswork out and helped me launch forward in leaps and bounds. I would never have created all I have this without their guidance and direction. In just 6 months I have achieved a lot! I have built my own website, launched an online workshop on health and wellbeing and created my own 6 week online program. It has been an amazing learning curve into the world of technology.

Bec Kurtz

Inspiring Balance and Health

DMH are awesome! These guys really do know their stuff. They handle the technical side of things that I was not able to understand. They also have full knowledge of what is needed in the digital market place to get a business up and running. Add the drive and enthusiasm that both Hilde and Cam have for project managing it's an 'A' team everyone needs for their business. Finding DMH takes all the stress out of running and compiling your website in todays market place. It's one of the best decisions I made putting my business out there into the digital world.

Andy Clegg

Cairns Airport Transfers

I recently launched my air conditioning company and was struggling with attracting new clients.
I reached out to Digital Marketing Hub to help me grow my client base and increase my sales. I literally had no idea of digital marketing, I had a website made and had a Facebook account but I really didn't know what to do from there.
Within the first 3 days I started getting enquiries from the changes that had been made. If you're looking for help with your marketing, give them a call, you'll be glad you did!

Luke Wilkinson

Airtech Climate Solutions

SEO FAQ’s

What is SEO

Wikipedia defines Search Engine Optimisation (SEO) as the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic, known as “natural” or “organic” results rather than direct traffic or paid traffic.

Essentially, SEO (Search Engine Optimisation) helps to get your business SEEN at the top of a Google Search. The Digital Marketing Hub in Cairns can help your business improve its Google Ranking using the following SEO Strategies:

  • Identifying your Keywords
  • Optimising your website content 
  • Improving your website page load time
  • Ensuring your website is optimised for mobile
  • Implementing SSL Certificate to improve credibility 
  • Implement a link building strategy
  • Set up Google My Business, Google Reviews, Google Maps

Want more detailed information on SEO in Cairns? Check out our blog – What is SEO

Do I really need SEO for my Small Business

The short answer is yes, your business certainly does need SEO in order to remain competitive. Don’t get too caught up in the nitty-gritty of the various components of SEO, you’ll go mad with all the different terminologies. Instead of baffling you with BS, just think of SEO as a MASSIVE part of your marketing pie.

It’s so much easier for small business owners to think about advertising on social platforms and in print media. And it’s way easier to monitor, too. With paid advertising, you can run Google Analytics and Google Ads and monitor how your customers engage with your ad, giving you some great stats on how your advertising dollars are performing. It’s not that simple with SEO. It takes time to develop the expertise, authoritativeness and trustworthiness required by Google in order to improve your page rankings.

So many business owners push SEO aside in favour of Social Media Advertising because they can see the results instantly. SEO, in the short term, is invisible. You don’t see it until those page rankings begin to creep up. When you make it to the top 3 on page 1, you’ll really, really, really appreciate the effort that goes into SEO.

Why choose DMH for my Cairns SEO
  • Affordable SEO
  • Based in Cairns
  • Local Cairns SEO experts
  • No lock-in contracts
Why isn't my website ranking on Google

The most common reason that your website isn’t ranking on Google is because your site isn’t optimised for the search intent of your audience. You may be optimised for weak keywords or keyphrases that no-one is really looking for. Alternatively, you may be optimised for very high value keywords and your site is just way too far down on the Google Search results to trigger any engagement.

Is your site new? Have you submitted your site to Google for indexing? Don’t panic, although there are numerous reasons why your website would not be ranking, or is poorly ranked, a good SEO expert would be able to guide you through some basic troubleshooting or fix it for you.

Can I do SEO myself

You sure can! There’s just a lot to know to get yourself ranking on page 1 for your chosen keywords. It’s not as easy as just mentioning your keywords a couple of times. We do offer a variety of information through our HUB that can help you, we also offer 1-on-1 Coaching.  We can also help with some basic elements of SEO. For example, we might do a website audit and your keyword research for you and give you recommendations on how to implement it in your site.

Before you tackle this daunting task on your own, have a look at this article by Google Search Central about whether or not you need an SEO expert.

Furthermore, Google like to update their search algorithms from time to time. Each update to an algorithm can have significant impacts on your site and how it displays with Google Search Engine. If you are keen to do your own SEO, get well informed, well skilled and stay on top of any changes to the SEO environment.

You might question why do SEO. Well, the great news is that when you do rank for keywords, you will be seen as an authority in your field, get more website traffic and won’t have to spend as money much on advertising. Yay! If you want traffic FAST, then get your SEO implemented and start with some Google Ads and possibly Facebook Ads, as this is a fast way to ensure you are getting traffic while your SEO comes into effect.

How much does SEO cost

In short, it depends. Digital Marketing Hub SEO is designed for small businesses and we have made our pricing very affordable in comparison with our competitors. We’ve provided an SEO Price Guide on this page to give small businesses an idea of what they may need to spend to keep their businesses competetive. Given that all businesses are unique with varying levels of SEO requirements, the true cost of SEO is dependent upon multiple factors. A key function of SEO is to get your website seen on the first page of a Google Search by your target audience. Afterall, relevant site traffic is critical to marketing success, irrespective of how long your site has been active.

It’s important to note that if your website is currently listed well below page one of Google Search and your competitors are actively engaged in on-page optimisation, a lot more work and time will be required to move your site onto page one. It’s not merely a matter of adding in some keywords and phrases, as much weight is given to the quality and authoritativeness of the site content. If your requirement for a page one listing is time sensitive, it is generally at this stage that we would recommend the inclusion of a Google Ads campaign for a page one result in the short term. Remember, your competitors are most likely doing the same thing!

Another cost consideration is that of monthly monitoring and site updates. It’s all well and good to get your site onto page one of Google, but how do you plan to stay there?

To gain a clear idea of how much an SEO strategy will cost, simply contact us and we’ll discuss exactly what your business requirements are. Once we have a clear understanding of your goals, we’ll send you a proposal based on your current needs.

How long does SEO take to rank on Google

Mmmm… this isn’t a simple answer and I know you want us to say that you will rank straight away but the reality is that SEO might take a few months to really notice a difference, and for some really competitive terms it may be longer. It’s not just about your chosen kewords and competition in terms of how quickly you will rank for your keyword, it’s much deeper than that.

The content of your page is paramount to how much traffic will flow through. If your content is poorly written and stuffed with keywords and keyphrases, your page may be penalised and displayed lower on Google Search Engine results.

One huge point to remember, it’s highly likely that your competitors also have a digital marketing strategy in place. If it’s an aggressive  strategy encompassing a broad digital campaign, chances are your rankings may take a while longer to improve.

The reality is that an effective SEO strategy is something that must be done ASAP, so you can consistently monitor and work at improving your Google rankings.

Will social media increase my website ranking

I’ve heard this question a lot, and the short answer is no, social media activity does not directly improve a website’s search engine ranking. Social media is great for building brand awareness and can be an effective sales tool if used correctly.

Remember, it’s not all about the clicks.

SEO Cairns

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