Do you want to show up on page 1 of Google?
Ok, most probably a silly question! We all want our business to show up on page 1 of Google and if you don’t, you should.
Did you know that that 97% of Australians use Google?
75% of these users NEVER scroll past the first page.
That’s a lot of people searching and we want to make sure that our business is SEEN.
That means understanding what your customers are searching for and ensuring our business is doing everything to get on page 1.
To ensure your business shows up on page 1 of Google today I’m going to focus on the FIRST STEP.
Identifying your KEYWORDS
One of the first steps to identifying your keywords is making sure you KNOW YOUR IDEAL CUSTOMER. We need to start thinking like your customers and understant what they might search for.
Tips to selecting Keywords
- Brainstorm a list of words/phrases that you think your target audience might use to look for your product or service.
- Write down 3-5 seed keywords (these words are very closely related to the products/services you offer).
- Identify niche topics – Ways to find niche topics are really understanding your target market. Use your Customer Persona to help with this. Entering your ideas into Google and then looking at related searches at the bottom of the page can help with ideas.
- The following tools can assist: Google Keyword Planner, Answer the Public, Google Trends
Choosing the right keywords
There are three important criteria when selecting keywords:
- Search Volume – Find a search volume that suits your business. Choosing all keywords with really high search volume is not necessarily the right approach. If the keyword has massive amounts of traffic, it can mean it’s more competitive and depending on the size of your business, your budget and how much content you are going to produce, this might not be the best. You want to choose keywords with the right amount of traffic so it’s achievable for you to become number 1. Just make sure it is a keyword that gets some traffic!
- Commercial Intent – Will the keyword chosen relate to sales or a potential lead? For example, someone just searching Digital Marketing may just want to know what it is about and have no intention of using our service, whereas if someone searches – Digital Marketing Cairns and we come up, they are more likely to engage with our business.
- Competition – Most tools will give you insight into the competition of a keyword and if it is high or low. If competition is high, then it means that there are a lot of other businesses who think that keyword is also relevant to them and their customers.
What to Analyse
- Consider the number of monthly searches
- How relevant is your keyword to your category
- How much competition does it have
- Suggested bid gives you an idea of what the keyword would cost per click if you were to undertake Search Engine Marketing.
- Check out what your competitors are doing
Need a hand? Download our SEO Checklist.
Or Give us a Call
Let’s GROW your business.